I helped build Vimeo.com as their first
Community Director, and now
I am helping to build FiftyThree.
email: dalasv @ gmail
Assume this is a work of fiction.
The following “Cat Codes” describe smurgling levels displayed by cats.
S = “I wouldn’t be caught doing it!”
S+ = “I sneak an occasional smurgle.”
S++ = “When I’m in the mood, I can smurgle with the best of them.”
S+++ = “Everybody leaves my house moistened with kitty-drool.”
I post this because it’s something I’ve noticed from another direction: discussions around popular apps losing younger users.
Younger users are quick to jump onboard with trending apps. But they are not the biggest online spenders—that’s baby boomers—and they are very likely to quickly discard an app once it’s perceived as less cool. (Just a guess here, but likely it gets ‘less cool’ when the older, financially solvent user segments come along.)
In short: apps are currently being evaluated and funded based on their popularity with a cash-poor, fickle user segment. VCs and financial analysts are not only aware of this, but have decided those are ideal metrics on which to base their investments.
Clearly it is to their advantage to invest in a briefly very popular app rather than an app with a smaller, more stable user base. Which begs the question: why even pretend most popular apps have a future?
I’ve aged out of the “younger user” category, I’m sure, but I get bored of apps very quickly. How long can you really play Draw Something before you’re like “Ok, I get it.” How much time can you spend looking at a stream of photos via Instagram before it becomes pretty tedious?
Tumblr has held my attention because as long as you’re following good people, there is a variety of media and things stay relatively fresh. Karp has said that he views Tumblr as a network, which is a much more agile thing to build, because a network merely carries information, which can take many forms.
(via kenyatta)3 weeks ago