Pseudolectual

clientsfromhell:

I had spent considerable time photographing a local actor for the part of Hamlet using gridded spots to create quite a beautiful moody and dramatic look. The ad runs in the paper with the image looking like it was taken with an on-camera flash. I quickly call the theater and am told by the PR person that “You could only see one half of his face, so I ran it through the “auto-levels” feature in Photoshop before sending it to the newspaper.”